The Close Rate Multiplier – Five Hot Principles That Boost Your Sales A boost to your close rate means more sales and more revenue. These are the five hot principles of the Close Rate Multiplier There are few things more […]
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You do great work and you’re justifiably proud that clients refer you to other people. But there’s a sin in this that you may find yourself committing. A lot of agency owners take pride in the fact that most of […]
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Do you find yourself saying “yes” to any prospect who comes in asking for something even slightly close to what you do? That’s the first big sin of the agency owner. Let’s imagine that you’re the owner of an SEO […]
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Thou Shalt Attract Clients for thy Thinking Rather than thy Doing The implementation is important. But it’s your thinking and strategy that’s supposed to attract clients. Why did your client decide to work with you? For many agency owners, clients […]
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Thou Shalt Audition Prospects Instead of Impressing Them Clients need to qualify for the privilege of working with your agency. That may seem like such a foreign concept. But it’s crucial to your agency’s growth. There’s this mentality among agency […]
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