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« Blog | Category: Scale
Thou Shalt Build Systems to Run thy Business The idea of building systems as part of a creative venture may seem boring. But they’re essential if you’re going to achieve sustained growth. Building systems is hard work. They take time […]
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Positioning is the father of marketing in so many ways. You can’t create great campaigns when there is not a clear picture in sight. So many agencies don’t focus on positioning. You’re worried about pigeonholing yourself if you establish an […]
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You started out as a specialist. However, something changed along the way as you tried to scale. Here’s why it’s important for agencies to specialize. When you started out, you specialized in something. That’s how you got your first client. […]
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Failing to charge what you’re worth leaves you feeling undervalued. That’s why making sure you get what you deserve is the first commandment for agency owners. Are you charging what your services are worth? Many agency owners aren’t, which is […]
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You need a client-facing expert who’s going to help you both protect and grow your revenue. Here’s what you need to get the right person doing the right job. Hiring for high-level roles in your agency is always a tricky […]
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