What to Talk About When Writing to Prospects
It was a summer day when I sat down to have lunch with a large national client. I’m not going to name them so let’s call him Joe, who’s a VP of Marketing. As I took a bite of what […]
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What to Do When Your Prospects Goes Cold
Ever wonder why your prospects still don’t do what you want them to do… even though it’s so blatantly obvious to you? I did too, until Sapna and I found ourselves in a strange land, past midnight, having to fend […]
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