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Thou Shalt Audition Prospects Instead of Impressing Them Clients need to qualify for the privilege of working with your agency. That may seem like such a foreign concept. But it’s crucial to your agency’s growth. There’s this mentality among agency […]
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Your core strengths are what leads to your agency scaling. But many agency owners don’t focus on those strengths when building the business. What do you look for when you hire new people? For many agency owners, they look for […]
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Positioning is the father of marketing in so many ways. You can’t create great campaigns when there is not a clear picture in sight. So many agencies don’t focus on positioning. You’re worried about pigeonholing yourself if you establish an […]
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You started out as a specialist. However, something changed along the way as you tried to scale. Here’s why it’s important for agencies to specialize. When you started out, you specialized in something. That’s how you got your first client. […]
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Failing to charge what you’re worth leaves you feeling undervalued. That’s why making sure you get what you deserve is the first commandment for agency owners. Are you charging what your services are worth? Many agency owners aren’t, which is […]
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